SPACES & SAFETY / FOOTFALL & VISITOR ANALYTICS
Footfall Counters and People Counting Sensors (UK)
Count every visitor anonymously, then staff to demand
The short answer
What does a footfall counter cost in the UK?
A footfall counter costs from £40.40 ex VAT. The Milesight VS361 mounts above a storefront door and counts anonymously, with no images stored and nothing to register under GDPR. A passage counter is £74.82 and an AI thermopile counter £118.21. All bought outright.
Most venues still guess how busy they are. Door clickers get forgotten, till receipts only count buyers not browsers, and Wi-Fi analytics need shoppers to carry a connected phone and opt in. So you never really know your conversion rate, when your queues build, how long people dwell by zone, or whether you breached a capacity limit until someone complains. Footfall data ends up as a monthly spreadsheet that arrives too late to change a single shift.
Talk through your site ● Answered within one working day
The difference
Footfall counter: what changes the day it goes live
Most venues still guess how busy they are. Door clickers get forgotten, till receipts only count buyers not browsers, and Wi-Fi analytics need shoppers to carry a connected phone and opt in. So you never really know your conversion rate, when your queues build, how long people dwell by zone, or whether you breached a capacity limit until someone complains. Footfall data ends up as a monthly spreadsheet that arrives too late to change a single shift.
- Accurate in/out counts per entrance, zone and floor, with conversion rate landed automatically when you overlay sales
- Queue and dwell alerts that flag a building checkout line or a stalled exhibit before it costs you a sale or a complaint
- Staff rotas matched to real hourly demand curves instead of last year's hunch, cutting both queues and idle wages
- Live capacity counts for fire limits, gallery rooms or events, with a clear audit trail you can show the council or insurer
What you get
- 01
Accurate in/out counts per entrance, zone and floor, with conversion rate landed automatically when you overlay sales
- 02
Queue and dwell alerts that flag a building checkout line or a stalled exhibit before it costs you a sale or a complaint
- 03
Staff rotas matched to real hourly demand curves instead of last year's hunch, cutting both queues and idle wages
- 04
Live capacity counts for fire limits, gallery rooms or events, with a clear audit trail you can show the council or insurer
The full stack, applied here
One anonymous count, from ceiling sensor to staffed rota
Every Indiott build runs all five layers as one accountable system. Follow a single footfall peak from the sensor that catches it to the report that proves it.
AI time-of-flight and thermal ceiling counters count every visitor anonymously at the edge, so no image leaves the device and GDPR stays clean.
Hands a raw count to CONNECT ↓
Counts ride LoRaWAN or Ethernet back from every door and zone to one gateway, so a sprawling centre reports as a single estate with no cabling through listed walls.
Hands a live figure to SECURE ↓
Edge AI keeps the count anonymous and a VPN router isolates the network, so occupancy data crosses the public network encrypted, nothing identifiable stored.
Hands a trusted stream to CONTROL ↓
The stack already includes actuation: remote IO can throttle a door, trigger a capacity gate or hold an interlock the moment a zone hits its fire limit.
Hands an action and count to MANAGE ↓
Footfall trends, conversion rate, dwell heatmaps and live capacity gauges, with queue alerts to staff phones and scheduled reports to head office.
The loop is closed ✓
How teams start
From a single pilot to the whole portfolio
You do not boil the ocean. Nearly every rollout runs the same four moves, and you own a working, evidenced result at the end of the first one.
Scope & risk map
We walk the sites, list the assets and pin the one constraint that matters, then agree what a good result looks like before a single sensor is bought.
Pilot on one site
A focused set of sensors goes onto one site or asset group, live on our telemetry and dashboards, wired to the people who need the alert.
Validate & standardise
We tune thresholds, kill false positives, confirm the integration into your SCADA, BMS or CAFM, and write the standard design down so it repeats.
Scale the portfolio
The proven design rolls out across the estate, reusing the same hardware standards and data models so every site reads the same way.
The footfall counter kit we deploy
Full catalogue
Milesight VS361 Storefront Footfall Sensor
£40.40 ex VAT
Milesight VS350 Passage People Counter
£74.82 ex VAT
Milesight VS370 Radar Human Presence Sensor
£74.82 ex VAT
Milesight VS351 Thermopile People Counter
£118.21 ex VAT
Milesight VS360 IR Breakbeam People Counter
£127.19 ex VAT
Milesight VS121 AI Workplace Occupancy Sensor
£276.82 ex VAT
Milesight VS125 AI Stereo Vision People Counter
£374.08 ex VAT
Milesight VS133-P AI ToF People Counting Sensor
£492.30 ex VAT
Footfall counter costs between £40.40 and £492.30 ex VAT in the UK. Indiott published prices, September 2026. Delivery is charged by weight; VAT is added at checkout.
| Model | Key specification | Price ex VAT | Availability |
|---|---|---|---|
| Milesight VS361 Storefront Footfall Sensor VS361-868M | Detection Distance (unobstructed): 1 - 9 m, adjustable via knob | £40.40 ex VAT (£48.48 inc. VAT) | In stock, UK · dispatched within 14 working days |
| Milesight VS350 Passage People Counter VS350-868M | Detection range (passage width): Ceiling mount: 3.1 m passage width at 3 m height; wall mount: under 2.3 m | £74.82 ex VAT (£89.78 inc. VAT) | In stock, UK · dispatched within 14 working days |
| Milesight VS370 Radar Human Presence Sensor VS370-868M | Radar detection distance: Movement 7.5 m, slight movement 4.8 m, across a 150° detection angle | £74.82 ex VAT (£89.78 inc. VAT) | In stock, UK · dispatched within 14 working days |
| Milesight VS351 Thermopile People Counter VS351-868M | Detection width at installation height: 3.6 m at 3 m installation height (installation height range 2 m ~ 3 m) | Price range: £118.21 through £148.14 ex VAT (£141.85 – £177.77 inc. VAT) | In stock, UK · dispatched within 14 working days |
| Milesight VS360 IR Breakbeam People Counter VS360-868M | Detection Range: 1.2 m ~ 3 m (installation height 0.7 m ~ 1.2 m) | £127.19 ex VAT (£152.63 inc. VAT) | In stock, UK · dispatched within 14 working days |
| Milesight VS121 AI Workplace Occupancy Sensor VS121 | Installation height and detection range: 2.3 m to 4 m; 2.6 × 8.6 m at 2.3 m up to 6.8 × 18.8 m at 4 m | Price range: £276.82 through £284.30 ex VAT (£332.18 – £341.16 inc. VAT) | In stock, UK · dispatched within 14 working days |
| Milesight VS125 AI Stereo Vision People Counter VS125 | Installation height: 2.2 ~ 6 m | Price range: £374.08 through £688.32 ex VAT (£448.90 – £825.98 inc. VAT) | In stock, UK · dispatched within 14 working days |
| Milesight VS133-P AI ToF People Counting Sensor VS133 | Detection range (and maximum installation height): 0.5 to 3.5 m; installation height ≤3.5 m | £492.30 ex VAT (£590.76 inc. VAT) | In stock, UK · dispatched within 14 working days |
Brands in this kit: Milesight
Why Indiott
A specialist stack, not a box-shifter
Brand-agnostic by design
We pick the best of each brand for the layer and the environment, not one vendor catalogue. Milesight, AquaIoT, Atop, Browan, SpecSens and Urban.io, chosen on merit.
The whole stack, one supplier
Sensing, connectivity, OT security, control and the dashboard come from one accountable team, so there is no finger-pointing when something needs to talk to something else.
Specified and supported in Britain
UK-based engineers scope the site, quote the kit and stand behind it, with compliance mapped to the regimes your auditors actually cite.
Honest kit, honest pricing
Prices are shown where we can, quoted fast where we cannot, and you get a straight answer and a bill of materials within one working day.
DEPLOYED IN THE FIELD
Compliance this answers to
| Standard | What it requires |
|---|---|
| UK GDPR | the counters process anonymous occupancy data only, no image or video is stored or transmitted, which keeps you outside the scope of identifiable personal data and CCTV signage obligations |
| Capacity and occupancy limits | live counts give defensible evidence you stayed within fire safety and event licence numbers |
| Retail conversion analytics | footfall measured to the same standard as sales lets you report conversion rate honestly to landlords and brand partners |
What it costs, roughly
A typical single-store fit-out, two ceiling entrance counters, a storefront counter, a LoRaWAN gateway and twelve months of dashboard, lands in the low single-digit thousands of pounds plus installation, with sensors at roughly a few hundred pounds each depending on model. A shopping centre or multi-site estate scales from there on sensor count and zones, and self-hosting the dashboard can remove the recurring fee entirely. Exact figures come back, itemised against your floor plan, within one working day.
Frequently asked questions
Is anonymous people counting subject to UK GDPR?
Time of flight and thermopile counters work from a depth or heat map rather than a recognisable image, and the counting runs on the sensor itself. What leaves the device is a number of entries and exits, not a picture, so there is normally no personal data to process. A conventional CCTV camera used for counting is a different matter and does need a DPIA and signage.
Which sensor suits an entrance, a corridor or a single desk?
For a main entrance use an overhead ToF counter such as the VS135 at £568.61 ex VAT or the VS133-P at £492.30. For a shop doorway or a side passage the battery VS361 storefront sensor is £40.40 and the VS350 passage counter is £74.82. For desks and meeting rooms use the VS340 at £43.39.
Do people counters need a LoRaWAN gateway?
It depends on the model. Wired ToF counters such as the VS133-P and VS135-P run over PoE Ethernet and need no gateway, only a spare switch port. Battery models such as the VS361, VS350 and VS340 report over LoRaWAN on EU868, so they need one gateway per building or site. A UG65 indoor gateway is £279.82 ex VAT.
What affects counting accuracy in practice?
Mounting height and coverage matter more than the sensor spec. Each counter has a stated height range and a field of view that sets how wide a doorway it covers, so a wide entrance may need two units or a high mount model such as the VS126. Direct sunlight on the floor, glass revolving doors and people carrying large objects are the usual sources of miscounts.
How much does it cost to instrument a first site?
An entrance counter such as the VS133-P is £492.30 ex VAT and a VS350 passage counter £74.82. Budget per counted line rather than per building: one sensor per entrance and per zone boundary you want to report on, plus one gateway if you are using the battery LoRaWAN models.
Can the counts feed our existing dashboards or BI tools?
Yes. LoRaWAN counters decode through the network server and forward over MQTT or HTTP, and the PoE ToF counters expose their own HTTP API and can push periodic counts to an endpoint you choose. That means footfall lands in the same BI stack as till data, so you can compare visitors against transactions rather than reading a separate portal.
Related
Buying this in the UK
- Footfall counters from £40.40 ex VAT, bought outright. Anonymous counting — no images stored.
- Supplied by Indiott, a trading name of PSI Technologies Limited (Companies House 03689664, VAT GB 730 2340 83), Hampshire, United Kingdom.
- Every price is published ex VAT at indiott.com — no quote needed to see it.
- Typically dispatched within 14 working days from the UK, on a VAT invoice.
- Call 023 9223 3611 or request a quote.
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Next step
Scope it with an engineer.
Tell us the site, the assets and the constraint. You get a bill of materials and a straight answer within one working day.
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